About Utour Technology
Pioneering digital transformation in China’s cultural and tourism industry
As a pioneer in the digital transformation of China’s cultural and tourism industry, Utour Group has built a professional technology service sector based on decades of industry accumulation and cutting-edge technological layout. We provide one-stop digital solutions for overseas partners, including global tourism boards, hotel groups, and ground handling companies, to expand their business in China.
With a profound understanding of the ecology and user needs of China’s cultural and tourism market, we take technology as a bridge to help overseas partners accurately connect with China’s market dividends and achieve efficient promotion and business growth.
Our Technical Capabilities
Technology development, operations and marketing
I. Full-Scenario Integrated System Platform
We deeply engage in end-to-end scenarios of China’s tourism industry, building a closed-loop system matrix spanning ground handling services, tour guide management, product development, operation packaging, and retail distribution. This provides overseas partners with standardized, implementable operational support to quickly adapt to China’s cultural and tourism business processes.
Core Product Matrix
UUX Tourism Retail Platform
Connects online and offline retail channels, enabling precise product listing, intelligent order management, and user portrait analysis to help overseas resources efficiently reach Chinese end consumers.
Tour Guide Mobile Platform
Empowers outbound tour guides with end-to-end services, including itinerary management, tourist communication, and emergency response, enhancing service standardization and user experience.
Product/Tourism Supply Chain Platform
The two platforms work synergistically to build a resource integration hub, realizing efficient connection between overseas tourism resources and Chinese market channels.
Tourism Payment Platform
Adapts to mainstream Chinese payment scenarios, supporting WeChat Pay, Alipay, UnionPay Cloud QuickPass, and other channels to ensure secure transactions.
Commodity Retail Platform
Establishes an online distribution system for characteristic tourism commodities, helping overseas cultural and tourism IP derivatives explore the Chinese market.
Case Studies
Our systems have supported tens of millions of cultural and tourism transactions, with their stability and adaptability verified in large-scale scenarios.
II. Customized System Development Services
With in-depth insights into China’s traffic ecosystem and user habits, we provide multilingual and localized custom development services for overseas partners, connecting core operational scenarios in the Chinese market to facilitate efficient business launch.
Proficient in WeChat ecosystem, mainstream traffic platforms, and industry compliance requirements, we offer customized development of diverse products such as WeChat Mini Programs, business management platforms, and marketing campaign systems, balancing international adaptation and localized experience.
Benchmark Cooperation Cases
These cases demonstrate our cross-industry customization capabilities and high-standard delivery level.
III. Digital Marketing and Resource Connection Platform
Targeting the promotion needs of overseas partners in China, we offer two-way services of "precision marketing + resource distribution" to build a new growth engine for the Chinese market.
1. China Tourism Industry Practitioner Promotion Platform (CTIPP)
Tailor-made for overseas tourism boards and enterprises, CTIPP focuses on Chinese tourism industry practitioners, providing precision promotion, professional training, and resource connection services. It helps overseas destinations and enterprises build industry awareness in China and open up B-end promotion channels.
2. API Supply Chain Distribution and China Resource Introduction
Leveraging Utour Group’s robust supply chain resources, we provide two-way resource connection services for overseas enterprises: on one hand, integrating high-quality overseas tourism resources into China’s mainstream distribution channels; on the other hand, supplying Utour’s high-quality supply chain resources to overseas partners to achieve resource complementarity and win-win results.
Our Global Partners
Data, SaaS, PaaS, AI & Multi-sectors
DTD Partners
Financial Payment Partners
Academic and Industry Partners
Let's Build the Future Together
Let’s work together to enable innovations Utour aims to significantly improve the efficiency and effectiveness of tourism operations by focusing on innovation and adaptability. We look forward to working with you soon!